Múm (pronounced “moom”) hails from Iceland. Formed in 1997 by Gunnar Örn Tynes and Örvar Smárason, they were joined by twin sisters Gyöa and Kristín Valtýsdóttir.

Samuel Palmer
Múm’s fourth album, Go Go Smear Poison Ivy, released in 2007, exerts a perplexing hold on me. Characterized by soft vocals, eccentric beats and colourful effects, their sounds are produced from a variety of traditional and unconventional instruments. Incorporating harp, horn, clicks, reeds, bells and strings, the instrumentation is lush, hypnotic and multi-layered. Backed by an ensemble of hired musicians, their sounds intertwine lyrics with ambient multi-faceted instrumentation to construct a radiant, light-filled soundscape. It reinforces their reputation for producing dreamy lush electronic giving their music a refreshing unpredictability.
Described variously as electronic rock or experimental pop, Múm’s orchestration consistently takes the listener on a journey to another world. Go Go Smear Poison Ivy continues in this vein, the first release since the departure of Kristín Valtýsdóttir (her sister Gyöa left in 2002). The album’s sound does not represent a huge departure from their previous outings, but without Kristín Valtýsdóttir’s elfin-like vocals, Go Go Smear Poison Ivy is different enough to make one entertain the thought that this album is easily and possibly their best date. With two vocalists, Hildur Guonadóttir and Mr. Silla, the changes are dramatic enough to be noticed.
Over the course of the album, Múm takes the listener on a journey as far as the listener’s imagination will allow. Go Go Smear Poison Ivy starts with Blessed Brambles. It is possibly the longest track in the album, setting the tone of the album and prepares the listener for an other-worldly journey where fantasy and surrealism is allowed to reign. It also makes it quite clear that this is a very different Múm sound from previous excursions. But I am writing this because I’m trying to figure how why I have developed a particular fondness for the enticing Marmalade Fires. With is gently rolling melody, sprightly distorted beats, it is an undeniably a charming and cheerful sound.
My encounter with Múm and Marmalade Fires occurred through a happy coincidence. An acquaintance of mine was amused at my Sigur Rós obsession, along with my developing tastes for the music hailing from Scandinavia, in particular Iceland, and helpfully suggested that it might be worth my while sampling other similar sounds. His advice was that this meander round other soundscapes might prove not only healthy but useful as the last thing I would want is to fall out of love with Sigur Rós. He indicated that he spoke from experience as, apparently, this had happened with his earlier obsession with Moby. And yet, after several listening and without wanting to state the obvious, despite its instrumental prowess and stylings, Múm obviously isn’t Sigur Rós, and it would be unfair of me to expect them to render me speechless in the same way Sigur Rós does.
But Múm has got under my skin, especially Marmalade Fires. I’ve been playing that particular tune repeatedly for the past week; I can’t seem to leave it alone, which has now left me wondering about this current obsession. It is truly a charmingly cheerful tune. Relentlessly so.
This song getting under my skin leaves me perturbed. I find this inexplicable. Marmalade Fires is undeniably jaunty, innocently simple in its celebration of pleasurable melodic beats, seemingly inviting us to celebrate the sensory pleasures in life. It sweeps the listener into a swirl of happy nostalgic reminiscence. But the invitation to wallow in this pleasurable Proustian state increases my suspicion about my unfathomable obsession, hardening my resolve to dig beneath the surface of my repeated listenings.
All these thoughts ran through my head as I returned to Múm again today. It now dawns on me that Marmalade Fires has me thinking about the nature of happiness.
The conception of happiness has been obscured by our consumer based economy but now that the global economy and the political framework are in peril, the excesses of our buy-it-now, pay-for-it-later consumerist lifestyle is being shaken. And the conception of happiness commonly conceived as one which can be achieved through immediate gratification is put into question. Is happiness the same as the good life? Different cultures have varying standards by which to judge whether someone is happy or not. If one can be wrong about whether one is happy or not, then it follows that there may be an objective part of happiness. What is the relation between contentment and happiness? Does one entail the other or they mutually exclusive? Is happiness a psychological state? Or is there more to being happy than just thinking you’re happy? Is happiness a way of life? Well, this was the line of thought Marmalade Fires has set me on anyway. And as I tug away at my odd response to Marmalade Fires, I realise there is no better time than now to return to Aristotle to rethink what it means to be happy.

Aristotle
Our modern notion of happiness usually refers to a transitory elevated mood or feeling. Aristotle, by contrast, defined eudaimonia, or happiness, as “the best possible life”. And no doubt, it could be argued that this informs our understanding of what it means to be happy. But Aristotle approached the idea of happiness (eudaimonia) from an understanding that “what is good for man” must begin with understanding what it means to be “man” (ergon) and what is “correct and proper” for man.
At the same time, Aristotle writes, “And as much as they claim at living well, they seek bodily enjoyments, so that since these also seem to find their source in acquisitions, all focus is on obtaining wealth”. Aristotle understands man has having an infinite and unquenchable desire for wealth and to consume. In Politics, Aristotle argues that the unlimited desire to consume for the sake of mere living typically assumes a certain picture of good living, a life of unquenchable cheer and happiness, “And as much as they claim at living well, they seek after bodily enjoyments, so that since these also seem to find their source in acquisitions, all focus is on obtaining wealth”. In Nicomachean Ethics, Aristotle calls such gratification “the pleasure from gain” (Book V, Chapter 2). And on these terms, such a pleasure-focused life promises to be free from suffering; it might seem to offer the same insulation against fate that mere living does.
I realise now what has been troubling me about Marmalade Fires. While sweetly cheerful, the sweet happiness promised by the sonic and aural pleasures of Marmalade Fires – a life of wallowing in enjoyment has inevitably awakened my innate scepticism. This easily gained pleasure and the model of life as readily available enjoyment seem a transitory one. Described by Aristotle, the life of enjoyment is not one somebody can immediately lead. Rather, it is a process that can never be fully sated. In other words, Aristotle warns us that pursuing the life of readily available enjoyment is a life where the priorities are wrong. Neither the unlimited pursuit of things, nor its use in a life wholly devoted to bodily pleasure grants sufficient weight to fulfilling our key capacities. For Aristotle, the pursuit of happiness and ethical action go together and the pursuit of happiness is the pursuit of an ethical responsibility to welcome forms of otherness and difference. At best, a life of pursuing bodily and sensory enjoyment treats our capacities as a purely instrumental means of pursuing yet more stuff and more sensory pleasures.
Our favourite movies are never shown out of competitions at Cannes or the London Film Festival. They are the ones that have you hopping beside yourself, waiting impatiently for the special edition DVD box sets to be made available for your private delight and entertainment. They are the ones which become your guilty pleasure. The ones you always recommend to a friend and lover when you are asked what film he should watch and you cannot, you simply cannot believe it when he admits he has never watched or even heard of this movie that you’ve loved all your life. They are the ones that if someone told you they didn’t understand their appeal, it occurs to you that their refusal to understand is simply incomprehensible, a wilful obstinacy on their part, and the tempting thought surfaces unbidden: you would love to terminate the friendship right there on the spot. They are the ones that make you feel that those on the screen will always remain with you, their fables and struggles always identifiable with yours, and that they are always right there to remind you about life’s lessons. 

Overall, Animal Collective’s instrumentation pushes the listener through the prism of the familiar into a world made strange. Such are their tactics of de-familiarisation that we are inexorably pushed through the rabbit-hole, coming up on the other side to a lush sonic landscape made anew. Forced into their world, we witness the seemingly banal re-made ecstatic and marvellous through the prism of aural love. Even Summertime Clothes, a rapturous piece, is anchored in a seething electronic reef seeking to break the conventions of everyday (pop) sensibility.
